Good management is issues management. Simple in theory, but very precise in its practice, issues management is perhaps the most critical application of our strategic capabilities at Sullivan & LeShane Public Relations. Mismanaging public policy issues can cause long-term damage to your reputation, or devastate your bottom line. Sullivan & LeShane Public Relations successfully manages complex, high-stakes issues with a powerful integration of strategic government and public relations.

We creatively employ every appropriate communication tool-be it publicity, advertising, grassroots mobilization, aggressive lobbying or an individually tailored program that wins confidence at all levels of management. Identifying and dealing with the "smoke" before it becomes a major "fire" is crucial to issues management. Sullivan & LeShane Public Relations works closely with each client to develop that kind of an early warning system, affording you a better opportunity to shape an issue by taking action or gaining a strategic advantage. The net result is an effective way to communicate your key messages to government leaders, regulators, stockholders, employees, the public and any other audience critical to a positive public policy outcome.

| Issues Management | Media Relations | Marketing/Communications Identity |
| Crisis Communications |

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